Ferrari has taken a unique approach to selling cars and it seems to be paying off. The company goes out of their way to describe themselves as a luxury company that also sells cars. According to a recent WSJ article, they have shifted towards making fewer cars with higher price tags. This seems to have added to the exclusivity appeal the brand already had.
I am a car enthusiast and love the Porsche Brand. However, while Ferrari has been accelerating, Porsche appears to be hitting the brakes. After shifting towards more electric vehicles, sales are down, and the company has disappointed investors recently. The juxtaposition here is interesting and I wonder if Porsche will take any notes from Ferrari's recent success.
To read about Ferrari's "Wild Economics", check out this Wall Street Journal Article.